Some of you may have seen this picture circulating on social media recently. It’s particularly worrying that it’s an advertisement for an educational establishment…
You just think “Really? Nobody noticed before it went out?” However, Salesian College in Farnborough probably doesn’t have a particularly large advertising budget. But what about the California Travel and Tourism Commission? They presumably have a pretty significant advertising budget, they are after all representing a whole state. They probably spent a pretty hefty sum of money on this advertisement in 2011 trying to encourage people to visit California. Do you remember it? It was shown on TV here in the UK, and no doubt in many other parts of the world too. Overall I think they did a pretty good job of making California seem like a fun place to visit, but why did none of the people involved in making the ad spot the big fail in the very first sentence:
If you’re not inclined to watch it right now, the first sentence is “People have a lot of misconceptions about California, but none of them are really true.” Hmmm. Anybody see what’s wrong with that? Some people blamed Kim Kardashian, the utterer of those words for the error, but that’s probably a little unfair, I’m pretty sure she wasn’t responsible for the script. Although having said that, she is reading a book about Quantum Physics in the ad, so you’d think she’d have been able to spot and point out the error in the words she was being asked to say.
What about this one, on the first reading all seems well, but give it a minute, think about it…
This next one isn’t strictly an advertisement, but a sign printed on a shop door. A friend posted it on Facebook and added the comment – “That’s a bit mean, considering they are working for charity and everything!” –
He was of course referring to the bottom line, which if you can’t read properly with the glare says “No dogs accept guide dogs.” Ha!
And finally I must give mention to supermarket giant Sainsburys who blundered in a different way here in the UK last week when they accidentally put a poster up in the window of one of their stores that was clearly meant to be posted only in staff rooms –
It says “Let’s encourage every customer to spend an additional 50p during each shopping trip between now and the year-end.” I have to say I was a little shocked by this. I guess I must be somewhat naive, because whilst I understand that businesses are of course always looking for ways to get customers to spend more, I didn’t think they would be so brazen as to produce a poster about it like that. Makes me wonder what kinds of methods the staff will be using to encourage this extra 50p spend on every shop. Any ideas?
Have you spotted any advertising blunders lately?